Sunday 14 September 2014

Emotional contagion

It is well known that stress states such as fear, panic, and hysteria are socially communicable.

However, it is turning out that other mental illnesses have a component of social contagion implicated in their genesis as well. For example, the following articles deal with the contagiousness of depression and loneliness.

Emotional contagion may be a widespread phenomenon. Of course, social contagion alone doesn't prove that memes are implicated. Manipulation by transmissible DNA-based pathogens is also a possibility. However memes are surely the number one suspects in such cases.

A significant study that illustrates social contagion of emotions was recently conducted by Facebook. Such social networking studies have the potential to distinguish meme-based contagion from gene-based contagion - because they can filter out short-distance relationships, leaving long-distance ones - where only meme-based social contagion is likely.

Emotional contagion seems important to understand - because of the extent of its social significance. For example, many organizations would probably prefer to manipulate their workers into states conducive to a positive working environment - and not have them too depressed or stressed.

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